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- Why so many people undercharge for their work
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- Why so many people undercharge for their work
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Pricing Your Work
When a customer answers the question of what something is worth, economists call it “perceived value,” and this mental notion of how many dollars they would trade for a good or service can be shaped and expanded — by the product’s environment, how it’s marketed, and the story we’re told about it. Of course, the idea of “worth” is actually a lot thornier than it looks, especially when it comes to pricing yourself.