The saying “You only have one chance to make a first impression” holds true in many situations, from job interviews to sales calls. How can you make sure that you start off on the right foot in any of these scenarios? What should you actually say? And what’s the best way to follow up?
Marketing and Sales
Ditch your business cards. There are more effective, less awkward strategies for building your connections. In this post, you’ll find advice for networking and steps for introverts to become “master networkers”.
In an era where everything is digital and what you post on the internet seems to be eternal, creating a strong personal brand is more important than ever. Your personal brand defines who you are and what you stand for and describes your skills and experiences. Personal branding is a way of showcasing your strengths and personality as well as telling your story.
If you want to have a successful career, maintaining an online presence on LinkedIn is crucial. Not only is it an effective way to network with other professionals in your field, but it can get you noticed by others and potentially land you several job opportunities.
When a customer answers the question of what something is worth, economists call it “perceived value,” and this mental notion of how many dollars they would trade for a good or service can be shaped and expanded — by the product’s environment, how it’s marketed, and the story we’re told about it. Of course, the idea of “worth” is actually a lot thornier than it looks, especially when it comes to pricing yourself.