- The 3 Basics Of Startup Branding
- The Branding Must-Haves That Don’t Occur to Startups Until It’s Too Late
- Foundr. by: Elizabeth Hague
- I’m a branding expert—and I think most startups spend way too much on branding
- Fast Company
Solopreneur—Branding Your Company
Done right, your brand identity system can be a money-making monster. It’s capable of stirring the emotions of crowds of fans. Leave it to chance, and you’ll likely hit that brick wall of marketing failure. So what should you do early on to avoid wasted ad revenue, lackluster marketing, and sleepless nights?